Raffaele De Florio: Shaking The Industry By Creating A Health-Focused Cleaning Franchise Opportunity

Giuliano Gonzalez
3 min readMar 24, 2021

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Cleaneroo offers a million-dollar cleaning Start-Up-Now Franchising.

Having a full-time career doesn’t mean you can’t have a side income that can help achieve your financial freedom and accomplish your financial goal. This is what Raffaele De Florio and his partner did, who both decided to take their house deposit savings and tried their luck by starting their own commercial cleaning business. They never dream of owning a cleaning business not until a trip to a mortgage broker was met with fierce disappointment in 2016. Their plans for owning their first home were put on hold. The couple spent their nights looking for ways they could bring in additional cash, battling to discover opportunities that didn’t need full responsibility. Until one day, Raffaele met a friend at the gym who’s telling him that there’s an opportunity in the office cleaning business.

Raffaele De Florio believes to always look for gaps in the marketplace. That makes him and his partner design a cleaning system which they called “The Cleaneroo Quad 4 Health-Focused System”. Cleaneroo quickly became known as the go-to company to provide regular cleaning and touchpoint disinfection for commercial spaces and secured cleaning contracts with over 50 plus medical centers, offices, and gyms for 2021. Post covid-19 mess the demand for commercial cleaning services increases. The couple opens a franchise business for Cleaneroo, extending the opportunity for other people to invest and help them achieve their financial goals. They develop a franchise system where beginners can gain technical training, business development, and full support for them to earn $5000 extra per month in their spare time without leaving their full-time job. Raffaele De Florio might want to get the message out about branding and that it is so amazing to use a brand without selling a service. He also emphasizes that problem solving is the number one skill an entrepreneur should learn. When asked about what best advice he can give for someone who wants to grow in the same career path, he said “Don’t get caught up on little things, think about the big picture of you in two years fulfilling your goals”.

Here are Raffaele’s top five recommendations to ideal clients who want to improve their business:

  • Multiple streams of income — put more income streams equals more security. It’s hard to rely on 9–5 jobs for your entire livelihood with lay-offs and pay cuts always right around the corner.
  • Leverage your time — leveraging your time can be one of the most important aspects.
  • Generate monthly residual cash flow from a business — at the start of the month, you don’t need to start fresh and look for new jobs. You need to build a portfolio of contracts of your service and leverage your time with your employees.
  • Recession-resistant business models — always go for a business that is here to stay. Commercial cleaning always outlasts a recession and even pandemic proven during covid.
  • Advertise a brand, not the service — Using the powerful brand in your business can be very strong that’s why I believe buying a Cleaneroo franchise is essential.

Raffaele De Florio and his partner use the power of google search and digital marketing to get their message across as a small to medium business. If you would like to know more about Cleaneroo and start your franchise, Raffaele De Florio would love to hear from you.

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Giuliano Gonzalez
Giuliano Gonzalez

Written by Giuliano Gonzalez

One of the fastest growing digital PR agency in Australia

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